It’s never too early to start the shopping. Take a gentle browse through our sumptuous experiences, including afternoon tea, and gift a dash of the unexpected this season.
Festive Charlie & the Chocolate Factory Afternoon Tea
Festive fizzy lifting drinks, warm chocolate dip straight from Mr Wonka’s waterfall, and fabulous fluffy floss (strictly not for dentists!). Indulge your inner child and adventure into the magical, mouth-watering world of Charlie and the Chocolate Factory with our enchanting festive afternoon tea – inspired by Roald Dahl’s iconic story.
This Christmas season, in the heart of London’s theatreland, feast on scrumptious savouries such as an entire Christmas dinner in a sandwich, Mr Wonka’s smoked salmon quiche and a taste-tickling ‘cabbage soup’, then journey on for wondrous sweets and creams – from Violet Beauregarde’s marshmallow marvel to a chestnutty crunch surprise.
Thirsty work, all that merriment! Toast the season with a hot chocolate and all the toppings from our chocolatey chariot, a Just Like Gold or Delicious Purplicious cocktail or a glass of fizzy lifting Champagne. A twinkling treat for spectacular special occasions or an indulgent winter afternoon, inspired by one of the tastiest tales ever told.
Afternoon tea is served
Available 11 November 2026 to 2 January 2027.
(Please note we are closed on 25th & 26th December)
Wednesday to Friday 12pm – 3pm
Saturday & Sunday 12pm – 4.30pm
Times listed are for final orders to be placed
Afternoon Tea 95 per person with a glass of Champagne, cocktail or mocktail.
Children’s Tea (12 and under) 65 per child
Please let us know if you have any allergies or dietary requirements, as there is always something we can do.
Call us on:
+44 (0)20 7300 0400
Menu
Make it an overnight stay: A Taste of Sweet Indulgence
Immerse the whole family in an unforgettable stay. After feasting on our delightful festive afternoon tea, experience the sleep of dreams in one of our elegant bedrooms or suites, with no journey home.
Festive Dining
In the Lobby Bar
The Lobby Bar glows with festive cheer, warmth and merriment this season.
celebrate in Indigo
Savouring exceptional food and cherished company, all within the inviting embrace of Indigo.
New Year's Eve
Welcome in 2027 with a lavish evening and experience the magic of New Year’s Eve.
Festive Parties
Delight your guests and host an elegant event full seasonal sparkle in the heart of Covent Garden.
Time to Give Thanks
Raise a transatlantic toast and join us for a celebratory Thanksgiving lunch or dinner in Indigo
Christmas Day
Join us, old friends and new, for a traditional Christmas Day lunch in Indigo, our signature restaurant.
FAQs
How much is the festive Charlie & the Chocolate Factory afternoon tea?
It’s £95 per adult, including a glass of Champagne, a cocktail or a mocktail. For children up to age 12 it’s £65, including a mocktail.
When is the festive afternoon tea available?
From 11 November 2026 to 2 January 2027. We’re closed on 25 and 26 December.
What are the afternoon tea times?
Wednesday to Friday from 12pm to 3pm, and Saturday and Sunday from 12pm to 4.30pm. These are the times for final orders.
Is the afternoon tea suitable for children?
Yes. There’s a children’s menu for guests up to age 12, priced at £65 and including a mocktail.
Are there vegetarian and vegan options?
Yes. Vegetarian and vegan menus are both available. Please tell us about any allergies or dietary requirements when you book.
